Portfolio

Digital Marketing Specialist (MySpace, 2010–2014)

During my tenure at MySpace, I served as a Digital Marketing Specialist, with a focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). My primary responsibilities included developing and executing strategies to enhance the platform’s online presence, drive traffic, and improve user engagement.

Key Responsibilities and Achievements

1. SEO Planning and Execution
   • Strategized and implemented comprehensive SEO plans, encompassing both on-page and off-page activities.
   • Conducted keyword research, content optimization, and metadata refinement to improve organic search rankings.
   • Collaborated with content creators to ensure alignment with SEO best practices.
2. Paid Advertising Campaigns
   • Managed paid advertising initiatives across platforms like Google Ads (formerly Adwords), Bing Ads, and partnerships with other advertising networks.
   • Designed and monitored ad campaigns to maximize ROI, focusing on targeting, A/B testing, and performance analytics.
3. Website Audits and Technical SEO
   • Conducted full-scale website audits to identify issues impacting performance, user experience, and search visibility.
   • Worked closely with developers to implement technical SEO improvements, such as optimizing site speed, fixing crawl errors, and enhancing mobile responsiveness.
   • Led initiatives to update and align the website’s architecture with evolving search engine algorithms.
4. Collaboration and Project Management
   • Acted as the bridge between marketing, development, and design teams to ensure seamless implementation of SEO strategies.
   • Provided detailed performance reports and actionable insights to senior management, guiding decision-making for future campaigns.

Impact and Results

Through my efforts, MySpace experienced:

• Significant improvement in organic search traffic and visibility.
• Enhanced performance of paid advertising campaigns, achieving measurable increases in click-through rates (CTR) and conversions.
• Streamlined website functionality and usability, resulting in better engagement metrics and user retention.

First AI-Based Ordinance in the Country

The 1st AI-Based Local Ordinance Platform, designed for public use.

The Philippines’ First AI-Powered Local Ordinances Platform

This groundbreaking platform offers streamlined access to all ordinances in the Municipality of Burauen, leveraging AI as a virtual assistant, guide, and direct reference for specific local regulations.

Established under the Burauen Municipal Ordinance of November 2024, the platform seeks to modernize conventional digital references. By integrating AI technology and uploading ordinance documents in PDF format to the web, it introduces an innovative method for storing and retrieving data. This approach provides a more efficient and user-friendly way to inform the public about local ordinances.

Check the project here: https://burauen.com/
Work: Idea, Development, Programming, System Analysis and Design, Deployment, Search Engine Optimization, and Test and Debug.

Some Of Our Works

• GT Radial – SocMed
• Fiona Cologne – SocMed
• AlcoPlus – SocMed
• SportsPlus – SocMed and SEO
• Waveplay Interactive – SEO
• DEOPlus – SocMed
• KeratinPlus – SocMed

Waveplay Interactive

Well, I’m just behind the Search Engine Optimization success of Waveplay Interactive reaching thousands of Organic Traffic every month which resulted in leads and inquiries for their services.

Waveplay Interactive, a leader in interactive event experiences in the Philippines, creates innovative event engagements for top local and international brands.

Some of the Waveplay Interactive innovations:

Website URL: https://waveplayinteractive.com/