Content
Digital Marketing Specialist (MySpace, 2010–2014)
During my tenure at MySpace, I served as a Digital Marketing Specialist, with a focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). My primary responsibilities included developing and executing strategies to enhance the platform’s online presence, drive traffic, and improve user engagement.
Key Responsibilities and Achievements
- SEO Planning and Execution
- Strategized and implemented comprehensive SEO plans, encompassing both on-page and off-page activities.
- Conducted keyword research, content optimization, and metadata refinement to improve organic search rankings.
- Collaborated with content creators to ensure alignment with SEO best practices.
- Paid Advertising Campaigns
- Managed paid advertising initiatives across platforms like Google Ads (formerly Adwords), Bing Ads, and partnerships with other advertising networks.
- Designed and monitored ad campaigns to maximize ROI, focusing on targeting, A/B testing, and performance analytics.
- Website Audits and Technical SEO
- Conducted full-scale website audits to identify issues impacting performance, user experience, and search visibility.
- Worked closely with developers to implement technical SEO improvements, such as optimizing site speed, fixing crawl errors, and enhancing mobile responsiveness.
- Led initiatives to update and align the website’s architecture with evolving search engine algorithms.
- Collaboration and Project Management
- Acted as the bridge between marketing, development, and design teams to ensure seamless implementation of SEO strategies.
- Provided detailed performance reports and actionable insights to senior management, guiding decision-making for future campaigns.
Impact and Results
Through my efforts, MySpace experienced:
- Significant improvement in organic search traffic and visibility.
- Enhanced performance of paid advertising campaigns, achieving measurable increases in click-through rates (CTR) and conversions.
- Streamlined website functionality and usability, resulting in better engagement metrics and user retention.
